How Podcasting Helped NBC’s Dateline Regain Its Popularity @TimBella @DatelineNBC @dateline_keith
The Washington Post’s Timothy Bella explores how NBC’s program Dateline is back, successfully drawing audiences through podcasting. He writes in part,
Nearly 32 years after its TV debut, the once-dusty “Dateline” brand has found a massive new audience through podcasting that has helped it climb back to the top of a booming true-crime market it first conquered in the O.J. era.